A website is a great advertising tool. It should contain all the things you want to tell your potential customers about your products or services. You can include text, graphics, photographs, and even audio & video if it helps sell. But it won’t help at all if no one ever sees it.
Your site must be found by peopple that are looking to buy what you are offering. The most common way a person looks for what they want on line is a search engine. Google, Yahoo, MSN, AOL, Ask.com, AltaVista, Excite, etc., etc., etc. They go to their favorite search engine, type in a word or two that describes what they want and click the button. Usually a huge list of websites appears, too huge to ever look through the entire list. So they start at the top and read and click the links that seem closest to their needs. How do you get to the top of that list?
There are many things that need to be correct for a search engine to choose your site to be near the top of that list. We will not reveal them all here because it took years to understand them and we don’t want to make it easier for our competitors to learn what we learned. But here are a few ideas without giving the solutiuons:
- Meta Tags
- ALT Tags
- Page Titles
These are the most important items that must be properly included on each and every page of your website for search engines to list your site near the top of the appropriate category.
Google handles the majority of on line searches, more than all the others combined (at the time of this writing). We therefore direct all of our marketing efforts towards Google’s standards. This standard is very high and works very well for most other search engines.
For more details about Google advertising, including pay-per-click advertising, click here.